Jurlique

Hand Wash and Lotion Product Launch

“ Elevate the Ordinary”

Jurlique’s new range of Hand Wash and Hand Lotions elevated the experience of an ordinary, everyday ritual.
The campaign imagery heroed the newly developed, premium packaging against a backdrop of clear blue skies
and natural landscape, a callout to the pristine South Australian hills, the purest place on Earth.
Both products are raised upwards to reinforce the message of an elevated sensory experience.

We created a suite of moving footage and imagery that allowed for
adaptation, idea expansion and campaign creation at a local market level
ensuring the content was relevant for each audience.