Jurlique

Body Range - Packaging Evolution

One of Jurlique’s original and most-loved ranges was in need of an update.
Whilst retaining it’s iconic form, closure and original print specifications, it needed to reflect the
evolution of the brand, celebrate the sensorial nature of the formulations and bring joy.

Working with an illustrator we created personalities for each of the hero fragrances which
were brought to life through store displays, collateral and campaigns.