Eir Woman

BRAND & PACKAGING CREATION

Glorious days ahead.
Uncomplicated supplements
for women over 40.

Once upon a time, before forty was the new twenty, and she was working, parenting, exercising, stressing, paying bills, caring for loved ones, balancing spreadsheets, drinking wine every night, reading bedtime stories, reading bank statements, worrying about ageing, worrying about friends, worrying about worrying, staying up late to have some alone time, showering to have some alone time, there lived a goddess called Eir. 

She was called upon to restore people back to life and hearts to rest. 

Brand Strategy

Packaging

Product Naming

Copywriting

Campaign Ideation

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